It’s very easy to run a location-based performance report and apply a few quick bid adjustments to the better-performing areas. Pete Whitmarsh, head of PPC at The Search LaboratoryĪcross various campaigns that we have transitioned to Enhanced so far, we’ve found Google has made the process of upgrading very straightforward to implement, and the mobile and location-based bid adjustments are extremely intuitive. In most cases the simplicity of account structure is much easier, making campaigns more straightforward to administrate.Ī PPC manager’s time is always more productive when analysing data and optimising campaigns, rather than triplicating work across device-specific campaigns. The whole process from keywords research, bid and budget management, search query mining and reporting is now more streamlined.įor sure there is a learning curve for adapting to the new settings of enhanced campaigns but in the long run there is more time for optimising our client’s accounts. The team can now spend more time optimising rather than implementing multiple device campaigns. With several large multi-national accounts, reducing account size by two-thirds helps save time. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |